In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative information and proven investment strategies. You need Precious Metal Investing For Dummies. This straightforward guide eases you into the precious metals market with sound advice on trading and owning these profitable investments, including gold, silver, platinum, and uranium, as well as high-demand base metals such as zinc and copper. You’ll learn how to research their market performance and choose among an array of proven trading plans and strategies. Plus, you’ll get savvy advice on how to choose a broker, buy stocks and futures that involve metals, maximize your investment return, and minimize your risk. Discover how to: Evaluate the different metals Add metals to your portfolio Decide whether you’re an investor or a trader Identify you (more…)
Review
Parses the design and marketing campaigns of iconic products like the Volkswagon Beetle and Campbell’s soup. — Heather Kenny, eCompany Now, December 2000
–This text refers to an out of print or unavailable edition of this title.
The Perfect Package is a visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself. This book examines in detail the design elements that make these products and services desirable to the consumer and illustrates why and how these design stand out against the competition. Eye-catching images and in-depth text illustrate and analyze the concept and creative process behind each project. (more…)
First published in 1973, the Graphic Artists Guild Handbook has become the essential source for fair prices and practice. Assembled by the national organization for graphic artists, this 10th edition contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets.